Privacy Policy

1. What personal information do we collect?

We collect personal information from you when you interact with Huey Lightshop, including by visiting our website at hueylightshop.com, engaging with us by email or social media, participating in our promotions, contests, and surveys, attending an event with us, applying for a job with us, or other ways in which you may engage with us. We may collect personal information such as:

1. your full name, age, date of birth and gender;
2. your billing and delivery postal addresses, phone (including mobile phone) and e-mail details;
3. transaction information, such as payment method, credit card and other payment related information and identifiers, order details and purchase history;
4. your communication and shopping preferences;
5. details regarding your browsing on our website and shopping activities including inferences based on your browsing and purchase history;
6. your interests, feedback and survey responses;
7. information that you provide when you apply for a job with us;
8. information about your device, including your IP address, operating system and browser type;
9. your location; and
10. any other correspondence with us

2. How do we collect your personal information?

Personal information is primarily collected directly from you, such as information voluntarily provided to us through our website, mobile applications, or social media channels, and other ways you contact us.

We may also collect personal information about you from your use of other Huey Lightshop websites and social media networks (Facebook, Instagram, Pinterest, and Google among others) you participate in.

We may also obtain personal information from our subsidiaries and affiliates, public sources, third party service providers, individuals who have indicated you have agreed for them to provide your personal information, government, tax or law enforcement agencies and other third parties. For example, if you are on another website and you opt-in to receive information from Huey Lightshop, that website may give us your email address and other information about you so that we may contact you as requested.

If you chose to use a third party application or feature that connects your social media account or other online profile (e.g. Facebook or Twitter/X) with our website, the third party may give us information about you, such as details of your friends/connections, "likes", comments you have shared, groups and location. In addition, we may receive information about you if other users of a third party website give us access to their profiles and your personal information is accessible through your friends'/connections´ web page, profile page, or similar page on a social media channel or other third party website or interactive service.

Huey Lightshop is not responsible for obtaining your consent for any personal information shared with us by a third party; the third party is responsible for obtaining your meaningful consent to its collection, use and disclosure of your personal information. Please see the sections below entitled “Links to Other Websites,” “With Whom Does Huey Lightshop Share Your Personal Information” and “Web Analytics and Use of Cookies” for more information on how we exchange information with third parties and how we engage with our digital marketing and web analytics partners.

We may supplement the information we collect about you directly with the information we receive from third parties in order to enhance our ability to serve you, to tailor our content to you and send you details of promotions and/or offers which we believe may be of interest to you.

If we receive your personal information from a customer who sends our products as a gift, we will use and store that personal information for the purpose of completing the customer’s order.

Our website is not intended for children under the age of 14 and Huey Lightshop does not knowingly collect personal information from children in this age group. Users under the age of majority in their region must have consent of their legal guardian before providing us with any personal information.

3. How do we use this information about you?

Huey Lightshop will use your personal information for the purposes described in this Policy or explained to you at the time it is collected. If we want to use your personal information for new or additional purposes, we will provide you with notice of these purposes and give you an opportunity to provide or withdraw your consent.

We will use your personal information in connection with the purposes for which you have provided it. This may include:

1. when you make purchases or returns on our website or mobile applications;
2. to respond and/or deal with your request or enquiry, including as a result of searches on our website;
3. to enter you in contests and notify you of results if you have agreed to participate in such contests;
4. to administer our website, mobile applications and social media networks and personalize content for you;
5. for internal record keeping;
6. to provide direct or other marketing;
7. to record and update your marketing preferences;
8. to develop and personalize offers, promotions and advertising provided to you or others based on our understanding of your browsing and shopping habits or purchase history (including sending you reminders of items left in your shopping cart);
9. to register you for certain features on our website;
10. for internal research and development purposes; and
11. to assess, improve and tailor our products and services to you.

We may also use your personal information for other business purposes including management analysis, audit, forecasting, business planning, restructuring and transactions, ensuring our compliance with applicable laws, regulatory requirements, security, fraud-prevention, and dealing with legal claims and related administrative activities and related records retention requirements. We may also use your personal information as required or permitted by law enforcement, other government agency requests or court orders.

We may de-identify your personal information and use it for aggregated research, statistical and other purposes, such as improving our website, products and services or measuring the effectiveness of our advertising. We may also anonymize personal information and use it for research and other purposes as permitted by law.

4. With whom does Huey Lightshop share your personal information?

Affiliates and Subsidiaries

We may disclose your personal information to our corporate affiliates and subsidiaries for the uses described in this Policy.

Service Providers

We may hire service providers to perform services on our behalf, such as advertising and marketing, order management, shipping, customer service and payment services. In order for them to perform these services, we may have to share your personal information with them. These service providers may then use your personal information for the following purposes on our behalf:

1. to complete your order or enable product or payment offers;
2. to provide you with customer support or otherwise communicate with you;
3. to analyze and improve the products and services we provide (e.g., business-related data analysis and customer surveys);
4. to assist with advertising and other promotional activity about or products and services; and
5. to protect you, us and our digital platforms from fraud, theft, and other security risks.

We will provide these service providers with only the information necessary for them to provide the services to Huey Lightshop. Huey Lightshop prohibits service providers from using or disclosing personal information for purposes other than to facilitate and carry out those services. We will strive to protect personal information shared with them by requiring that they adhere to applicable privacy laws, confidentiality and security procedures and protections that are, at a minimum, equivalent to those employed by Huey Lightshop.

The social media networks who may provide advertising about our products and services to you may also process some of your personal information in their own capacity (for example when carrying out their own targeted advertising). Huey Lightshop is not responsible for the processing of your personal information by any social media networks, when acting in their own capacity and not as a service provider to Huey Lightshop. Please refer to the privacy policies of the relevant social media networks for further details on how your personal information will be used by them.

Other third parties

We may also disclose your personal information to other third parties as follows:

1. with your consent;
2. to government authorities, law enforcement and regulatory authorities where required or permitted by law;
3. for debt collection purposes;
4. to partners who offer and provide financing and payment services to you;
5. to our web analytics and advertising partners for digital marketing and analytics purposes;
6. for security, loss and fraud prevention purposes; and
7. other entities (including actual or prospective buyers and our affiliates) in the event that Huey Lightshop is involved in a bankruptcy, merger, reorganization or sale of any of its businesses and/or assets.

Huey Lightshop does not share your information with third party brands for their own marketing purposes.

 

5. Web analytics and use of cookies

If you browse our website, you may receive personalized advertisements while browsing other websites. Through our advertising, we try to provide you with information on products and offers which are relevant to you. This service is provided by Huey Lightshop via reputable service providers that use 'cookies' or similar tools placed on your computer or other device. We may also use tools to personalize advertising to you based on your browsing history on our website and past purchases online or in-store (e.g., cart or browser reminders). Where required by law, we will ask for your consent before using cookies to deliver ads or otherwise engage in profiling based on your interests.

We may also use cookies and similar tools in order to provide a better service or identify which pages on our website and social media networks are of special interest.

A cookie is a small piece of information which a website stores via your web browser on your computer or other device either during your visit to our website or which can later be retrieved on subsequent visits to our website. The main objective is to personalize a user’s visit by customizing web pages for them, for example, by remembering your log-in name or preferred language. Cookies cannot be read by a website other than the one for which it is set.

As noted in the section above, third party websites may also use cookies to show you advertisements about our products on those third party sites, including offers based on products you have viewed or purchased.

You can adjust your web browser settings to inform you when cookies are set and to prevent cookies from being set or used to track your browsing online. Depending on your browser, you may find those options under the browser’s menu tabs for tools, options, settings, preferences or similar tabs. You can also opt out of interest-based advertising from many advertising partners, third-party websites and apps by visiting youradchoices.ca. Please note that although our website will respect your browser settings, Huey Lightshop is not able to process requests to disable cookies on your device because we cannot control those settings.

We also engage the following partners for the purposes of collecting information about how you use your websites and engage with our targeted advertisements:

Shopify Analytics: We also use Shopify Analytics to provide analytics about how you engage with our websites and ads. You can learn more about how Google uses information from sites or apps that use Google’s services here.

 

6. Marketing Choices

From time to time, Huey Lightshop may send you special offers and announcements by email. You can unsubscribe from receiving email offers at any time by clicking on the Unsubscribe link in the message you’ve received. You can also email studio@hueylightshop.com to unsubscribe from email communications.

If you have asked us to stop sending marketing offers via e-mail and this hasn't happened, it may be because the email address or phone number to which we are sending them is not the same as the address or number you sent your request from. Please check the address we are using and include this information in your request. The easiest way to do this is to return to us the whole of the unwanted email. If you still experience problems please contact studio@hueylightshop.com.

 

7. Withdrawing Consent

You may choose to withdraw your consent to the collection, use and disclosure of your personal information at any time, unless legal or contractual reasons prevent you from doing so. However, if you withdraw your consent, we may be unable to offer or provide you with certain goods and services.

If you would like to withdraw your consent or modify your preferences, please contact studio@hueylightshop.com.

 

8. What do we do to safeguard personal information?

We use administrative, technical and physical safeguards to protect personal information and fulfill your privacy choices. We have internal policies and procedures that govern how we use and protect personal information, handle complaints and access requests, respond to privacy breaches and delete data when no longer required.

We require that our service providers agree to protect personal information that they must access in order to provide those services. Internally, we limit access to personal information about you to only those employees who need that information to provide products or services to you or in order to do their jobs.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will take appropriate measures to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website and/or social medial channels. Any transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to try to prevent unauthorized access.

 

9. Storage of data in Canada and other jurisdictions

We may use service providers that handle data outside of your province, state or country. If you use our website, mobile apps, or otherwise provide us with personal information, we may use and store it outside of your home region. Although any transfer of your personal information outside of the jurisdiction in which it was collected will be done in accordance with all applicable legal requirements, law enforcement in the countries where it is stored may have the right to access this data.

 

10. How do we retain personal information?

We may retain your personal information, including any content you may have provided to us, in our internal databases and systems, for as long as we need it for the purposes for which we collected it. We will not retain your personal information for longer than is necessary to fulfil these purposes unless required or permitted by law. Although you can always ask us to access your personal information we have on file, we will not notify you in advance of deleting it when we no longer need your personal information. Where permitted by law, we may retain anonymized information for longer for our own research or other purposes.

11. Links to other websites

We may offer links to third party websites. However, we are not responsible for the content or information collection policies of third party websites. If you visit a third party website, we advise you to review their privacy and other policies. We do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to the third party websites.

12. Changes to this policy

We review and update our policies and procedures as required to keep current with rules and regulations, new technologies, standards and customer concerns. Our Policy may therefore change from time to time; the current version of the Policy will always be posted on our website. If we materially change the way we handle your personal information, we will notify you.

13. Requests about your personal information

You can request to access, correct, delete or transfer your personal information. If we are unable to fulfill your request, we will explain the reasons for this. To submit a request about your personal information, please contact studio@hueylightshop.com.

14. Automated decision-making

We may use automated decision-making to display recommended products or offers on our website, to determine whether and how to serve targeted advertisements and other promotional communications, and to verify your address if you provide it to us. We do not use automated decision-making for any profiling purposes. If you would like more information, please contact studio@hueylightshop.com.

15. Concerns or questions

If you have any questions, wish to access, update or delete information, wish to opt out of receiving future communications, or have questions about this Policy, please contact studio@hueylightshop.com.